Facebook Page vs Website for Contractors: Which One Actually Gets Jobs?
A Facebook page gets you found by accident. A website gets you chosen on purpose. Most contractors need both, but if you can only maintain one, the website wins, because it is the one the homeowner checks right before they decide to call.
What the homeowner sees on each
Put yourself on the other side of the phone. Someone needs a kitchen done. They have two names from a neighbor.
On your Facebook page they see: your last post, whenever that was. A cover photo. A rating, if you have one. Comments from other people. Facebook's own ads for your competitors in the sidebar. To find your service area or whether you are licensed, they have to dig.
On a website they see: your best jobs, first. Your service area. Licensed and insured. A button that calls you. Nothing else competing for their attention.
That difference is why the site converts and the page mostly does not.
Where Facebook actually wins
Be fair to it. Facebook is good at three things a website is not:
- Local groups. "Recommend a contractor in [town]" threads are real lead sources, and you need a page to be tagged in them.
- Showing you are active. A post every couple of weeks tells people the business is alive.
- Cheap ads to a tight radius. For a promo or a slow month, Facebook and Instagram ads to a 15-mile radius are hard to beat.
None of that requires the page to be your only presence. It requires the page to link to a site that closes the deal.
Where the website wins, and it is not close
- Google. People search "roofing contractor [town]" on Google, not on Facebook. A Facebook page barely ranks for that. A website with a service area page does.
- Control. Facebook decides who sees your posts, changes the layout, and can restrict your page with no appeal. Your website is yours.
- Trust. A domain with your company name reads as a real business. A facebook.com URL reads as a hobby.
- The estimate request. A site has a form and a button built for one action. A page has a hundred distractions.
The setup that works
Website as the home base, Facebook and Instagram as the feeders. Every post links to the site. The site has the gallery, the service area, the licensed-and-insured line and the phone number. Ads point to the site, not to the page.
Building the site part is $497 here, once, live in 72 hours, with the domain in your name. The contractor websites page shows what that looks like for businesses in your trade.
Questions people ask
Can I run ads to a Facebook page instead of a website?
You can, and you will pay more per lead. A page has Facebook's own distractions all over it and no clear estimate form. Ads that land on a one-page site with a form and a call button convert at a fraction of the cost.
Do I need to keep posting on Facebook if I have a website?
A post every two or three weeks is enough to show the business is active. The site does the heavy lifting; the page just has to not look abandoned.
Will a website help me show up on Google Maps?
The Maps listing comes from your Google Business Profile, which is free and separate. But Google uses your website to confirm the profile is real, and the two together are what gets you into the local three-pack.